Meet Alma Cederquist – fourth generation and the newest member of the EWES sales team

With deep roots in the family business and a background in business systems and production development, Alma is ready to make her own mark at EWES. She’s a salesperson who thrives when the pace is high, ideas are flowing and projects are moving forward. In her spare time, she has plenty of hobbies on the go – including playing the harmonica for her cat.

It almost feels inevitable that Alma would end up at EWES sooner or later. She previously worked here during the summers, both in the finance department and in production.

What is your role at EWES?
I’m a sales representative. It’s probably not more complicated than that. It’s a nice mix of all sorts of things. Being in sales wasn’t quite what I expected, but I really enjoy it. We’ve got lots of exciting new projects underway, so it feels like things are really starting to take off.

Why did you apply for the position?
Well… apply is a bit of a stretch. It’s more of a definition question. I suppose I missed home a little. I’m not entirely sure myself – the opportunity appeared and I felt it was time to come back and see what happens inside the EWES walls. I’ve worked here before during summers, both in finance and production. I’ve lost count of how many times I’ve cleaned the chairs in the canteen! EWES has always been part of my future plans, so it felt quite natural to return.

What did you do before joining EWES?
I studied business systems and production development, and worked alongside my studies. Before EWES, I worked at Veteranpoolen, mainly doing sales to private customers. Imagine working with retirees and older people – you hear a lot, and you get plenty of good advice! School taught me a lot, but Veteranpoolen taught me common sense and patience.

How have you been received?
Really well. At EWES we have both newer and long-standing employees, and many of them have probably known me longer than I’ve known them. In a way, it feels a bit like family. EWES has a special way of taking care of people, beyond what you’d normally expect from an employer. That makes me proud to be part of the company.

How old are you and where do you live?
I’m 26 years old (2025) and I live in the best place I know – Bredaryd!

What do you enjoy doing when you’re not working?
What don’t I enjoy? I’m the kind of person who always has (far) too many things on the go. I rarely say no, so it can become a mix of just about anything when I get an idea. Right now, I’m practising the harmonica religiously – much to the delight of my cat and my partner. Football is, of course, important, but I also love linedance, crafts and training. I’ve fallen for western style too, which means I now own far too many cowboy hats. And I absolutely love spending time with family and friends. I keep myself busy because, as I realised growing up, my mum was right: “things are only as fun as you make them”. I tell myself that all the time – and it really does make everything fun.

What do you find hard to resist
Difficult question… a glass of Prosecco on a Friday night is definitely hard to resist. Honestly, I could make that list very long. A good book, a Friday evening at home watching "På spåret", or a really good series – that’s my biggest weakness. There are shows that have turned my whole world upside down, and I get so invested that I sometimes fast-forward to make sure everything works out, then rewind so I don’t miss anything 🙈.

If you didn’t have to work for money, what would you do with your life?
That’s a tricky one. If you ask me, I wouldn’t actually want so much money that I didn’t need to work. I want a balance. I like working so I can enjoy my time off. I’m far too attached to home and don’t have the inner peace to just relax all day – that’s what Sundays are for, and that’s enough. So I’d still want to work, but I’d also want adventures, travel and time with family. Too much of one thing would drive me mad.

When did you last laugh out loud?
They say laughter adds years to your life, so I try to laugh as often as I can. But the last big laugh? That was when I thought I’d lost my engagement ring (no, I’m not married yet) and it turned out my little brother had it. I laughed out of both relief and confusion – he didn’t remember taking it, and I don’t remember giving it to him! It had been missing for an entire weekend, and he insisted he didn’t have it. When we finally found it, we both burst out laughing. At least it turned into a good story.