With the sun at their backs and the team at heart – EWES Asia soon turns 20!

Front row, left to right: Anton Svensson, Maria Andersson, Abby Cheung. Standing, from left: May Chan, Joy Qi, Ivona Wen, Huang Weicheng

A rapidly growing customer base

EWES Asia Pacific was established in response to requests from customers who wanted EWES to follow them into the Chinese market. They needed technical springs for their factories – and EWES, always keen to be where the customers are, didn’t hesitate.

Back in 2006, the team supported just two or three customers. Today, EWES Asia serves over 100 customers across China – and exports springs to Sweden, the USA, Mexico and beyond.

From left: Ivona Wen, Huang Weicheng, Abby Cheung

Meet the Pandas – a team to count on

Behind the numbers is a close-knit team. Abby explains that it was Anton Svensson, CEO of EWES Group, who coined the nickname The Pandas.
“The panda symbolises our Chinese origin – but also that we are unique and valuable to the group,” says Abby.

Team Panda works remotely, but stays closely connected online every day from different cities across China.

Here’s how Abby describes her colleagues:
Joy – Product expert with an engineering background. Loves poetry and plants. Top salesperson for several years.
Ivona – A great communicator who charms customers with spring stories. Also the team’s go-to photographer.
May – Accountant and logistics coordinator. Always one step ahead – and the “golden buyer” when shopping online.
Huang – Technical consultant with 30+ years of experience. Expert in spring design and calculation.

From left: Ivona Wen, Joy Qi, May Chan, Abby Cheung

Fast replies. Strong culture. Swedish structure.

So what is it that makes customers choose EWES Asia?
“We’re quick. A customer asks a question – and we come up with a solution. Whether it’s spring design, quotes or quality concerns, we act fast and communicate clearly. It saves time and builds trust.”
Abby calls it a one-stop service. Customers don’t have to chase the right department – EWES Asia handles it all.
Behind this efficiency is a culture shaped by being part of a Swedish group.
“In Sweden, the structure is flat – you can speak to your manager directly. In traditional Chinese companies, there’s more hierarchy. It takes time to get things done.”

But it’s not just about organisation – it’s about values.
“In China, it’s rare for the boss to have lunch with production staff. In Sweden, it’s completely normal. I’ve seen my boss have fika with both colleagues and factory workers – that says a lot.”

At EWES, employer branding isn’t just a buzzword – it’s lived every day.
“We get birthday greetings from our manager, gifts for weddings and newborns, and warm messages during holidays. That creates a real sense of belonging – even when we’re on the other side of the world.”

Being part of EWES is more than just a job. As Abby puts it:
“It’s a community – stretching from Bredaryd to Shenzhen and Dongguan.

There is always a WE in EWES.”

Abby Cheung, EWES Asia Pacific

Swedish fika, meatballs – and a panda behind the wheel?

Abby knows her Swedish phrases – fika, hej du, and tack tack included. She’s tried venison, apple pie with walnuts, and of course – meatballs at IKEA.
“My kids love them,” she smiles.
She’s been to Sweden several times. On her last trip, she picked blueberries with her colleagues in the forest.
“It was so peaceful. I love the Swedish lakes and forests.”

And the dream?
“To drive in Sweden one day. I love driving – but I promise not to go too fast. I don’t want to end up on a police camera somewhere,” she laughs.

Thank you for the chat, Abby!